The perfect holiday dress

This dream of a number from Keepsake the Label. I am obsessed with Australian clothing labels and I have been ever since I went there in 2007 and bought a dress for my Uncle’s wedding – their malls are just amazing.

At the moment, I have to say I have a particular thing for C/MEO collective (my dress for our engagement party was from there), Keepsake the Label, and Finders Keepers The Label. All of their designs are unique, simple and stunning. How can you fault that?

A great stockist for all labels is ASOS also stocks C/MEO collective and Keepsake the Label.


Why is this the perfect holiday dress? Well, as I’ve got older I’ve definitely started to buy more investment pieces, timeless options that I could wear over and over again and this dress definitely fits that description. Plus, the colours, the pattern and the fit are relaxed and definitely have that holiday vibe and it’s so comfortable.

What’s best is that it’s an exclusive print so you know you won’t see anything else like it re-made and I just love how floaty it is, I think I’d feel like I’m on holiday just by wearing it. We were sightseeing this day in the amazing Alberobello so I teamed it with these flat esparadilles from H&M and this bag – handheld bags are a current little obsession of mine.

Not forgetting these Prada sunglasses – I really am wearing them with everything at the minute, or at least I did on holiday.

The travel blog will be up soon.

With love,

Lucy x





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